Suppliers have influence on organizations because a change in the price and products they supply can have an effect on the products/services provided by ASDA. This means that if suppliers introduce more eco-friendly and fair trade products, ASDA will also adapt to these changes and offer these products. ASDA works hard to build good relationships with its suppliers and also helps the community by trading with small and medium-sized businesses. • Customers: Another key stakeholder who relies on ASDA to keep product prices low and provide excellent services. Customers have influence within ASDA because the products they buy the most are considered the best sellers and ASDA sees this and keeps those products more stocked than other products. If a product is not selling as well as others, the company will need to determine the factors that prevent customers from purchasing this product, such as animal cruelty, unfair trade.