Topic > Business strategy overview: ASDA and online shopping

Asda aims to provide customers with a faster, easier and better way to shop online. The three teams within the online department are: Operations Team: The operations team's job is to brand the complete online shopping experience as "simple, effective and financially lean". Web Merchandising Team: is responsible for creating and maintaining the website to make it easier for the customer to navigate and at the same time increase Asda's profits. The Web Content Team: is responsible for ensuring that all information presented on its website is accurate. Examples of information they need to analyze and verify are product descriptions and product images; so as not to lose the sale of their products. Purchasing The purchasing department is responsible for discovering products from around the world and also takes care of supplier relationships. The purchasing department has a direct effect on the organization as the products purchased will have some kind of effect on the profits made or lost by the company. Finance The finance department “collaborates with the wider company, offering precision, transparency...