General Purpose: To provide an overview of the Apple Inc. company and how it has revolutionized our lives in current times. Specific Purpose: To provide facts and information about how Apple Inc., the products it offers, its usefulness and the benefits it brings to business and education, its rise to popularity, appealing to consumers of all ages.Apple. The simple word is a statement in itself. In the good old days we associated it with a fruit, but as time went by we would be amazed by the amazing products they offer. We revolutionize the age we are in now, day by day.Apple Inc. has an amazing history because of the exceptional way it began, when Steve Jobs and Steve Wozniak became friends in 1971. It is interesting to know that the two Steve they are both college dropouts simply holding a touch screen device like the iPhone or iPad will tell you what creative visionaries they were. These Apple products, including the Mac, are not just ordinary gadgets for use at home, but have also made their mark in schoolyards and workplaces for the company that created it have also made it attractive to students and businessmen. Apple's rise to popularity is no longer a question these days. If anyone hasn't seen or touched an iPhone, some would say they live in the stone age. With the release of its first music player, the iPod, in 2001, consumers responded fantastically, it earned itself a place in the technological fabric. Other phone and tablet manufacturers try to keep up with this brand, however, the distinctive features of its antivirus protection, good quality, well-formed and classy design have made their way into customer preferences. It started when the "Two Steves" Co-founder of Apple...... middle of paper......your desktop or laptop is no longer necessary when composing emails and viewing content on the web. Controlling them on your iDevice is a breeze. Portability and functionality, two of the features that seemed impossible a few years ago. Music lovers also trust the iPod line when it comes to their player as it offers sophisticated design and technology. In the business world, Apple has helped other companies grow through its many apps, some are even tailor-made to meet a certain need. It was easier to work on the job. In schools, teachers and students are fascinated by cutting-edge technologies like the Mac and iPad. Learning for both no longer has to be a struggle because Apple has found a way to disseminate knowledge through rich images, interactive text and presentations. The teacher can use the iBooks Author app to create their own files