Research Framework3 Research Methodology:3.1 Research Philosophy:Research philosophy can be divided into two broad methods of reasoning; deductive and inductive research. These two reasoning methods are different in the way they conduct research. Inductive reasoning is more open-ended and is used to understand new or unknown phenomena. Theory usually follows data, and the finding is difficult to replicate. In contrast, deductive reasoning is narrower in nature and is concerned with testing or confirming hypotheses. This study uses deductive research. Start by examining theories related to leadership and e-commerce. The hypothesis is developed based on the assumption that the level of e-commerce adoption depends on the characteristics of the leader in the organization. The study also applies quantitative research, whose data will be collected via a questionnaire. 3.2 Data Collection Method: Two types of data are available when conducting research: primary and secondary data. Primary data is data that researchers collect themselves. The main advantage is that the data is collected directly for the purposes of the research in question. However, the disadvantage is that data collection will take a long time. It also costs a lot and is probably difficult to access the right interviewees. This study uses survey technique as a tool to conduct a quantitative study. In developing the questionnaire I received help from my supervisor and literature review, particularly Kittipong (2005) and Donald Clark (2010). The self-administered questionnaire was developed and sent to the selected sample via email and manually with respect to approach and convenience. The questionnaire was divided into three... halves of the paper... services will increase significantly in the near future. Further research: To my limited knowledge, there is no other study conducted on this topic in Pakistan. It means there is room for this and requires further research. Due to limited time I could not get the appropriate sample. So this study can be conducted with a large sample size to get representation of entire Pakistani organizations. This study can be conducted with different perceptions.1. By modifying the Leadership Questionnaire data collection tool. There are other tools available to measure leadership style.2. This study measures attitudes towards the advantages of e-commerce, but disadvantages may also be included.3. Leadership style is not the only factor to consider when adopting e-commerce. Other factors can be included in the model such as education, revenue, market share, company size, and customer perception.