Media is a commercialized product of its market. Like any other business organization, the primary objective of media organizations is to maximize profit and profitability. Liberal ideals may require media barons to uphold their social responsibility in implementing their assigned roles, but the media market does not generate profitable revenue because the cost of producing quality journalism is higher than the profits earned from member subscriptions, from government subsidies and advertising. So it is the financial survival of their organization and the determination to overcome the competition that really comes first for the Barons. With the understanding of consumer demand for entertainment, political news is being compromised into infotainment, that is, reports are intended to inform and entertain consumers simultaneously. Instead of reporting on the issues discussed in open parliamentary debates, the media focuses on the tone of political parties and portrays them as opposing “fighters” (summer year). This is an instance of infotainment produced in the market to attract the attention of consumers. It is the era of the “information paradise” (Helberger 2011) in which information is produced in large quantities and is easily accessible to consumers with growing digital means of communication. However, the quality of the print is compromised by the abundance of information production. Research into Australian federal election news by Sally Young (2012) found that 95% of the time, five free news outlets produced reports that had a “striking degree of similarity” in content about the 2007 election campaign. Homogeneous news as such limits audiences' access to diverse information and undermines their ability to engage in rational debate (Curran and Gurevitch 2005). By failing to facilitate and encourage public participation in politics, the media contributes to the cause of politics