No one is born with the instinctive sense of what constitutes beauty and the ideal body shape. Instead, we are brought into a world that teaches us how to embody the cultural standards of beauty to which we must adhere. The average teenager spends a significant amount of time watching television programs and advertisements plastered with thin body ideals. Therefore, television presents a considerable amount of information and images to suggest how we must appear to be successful in life and popular. They are very rowdy when it comes to imposing thin ideals on young women, but seem silent when it comes to the negative effects. This article was written to explore the relationship between television viewing and young women's perception of their bodies. In every home there is an unknown intruder lurking just waiting to contaminate the minds of young women. The intruder is square in shape and ranges from 10 to 73 inches. This invasive squatter I'm talking about is nothing other than your television. The average teenager in the United States watches approximately 20,000 television commercials per year (Gentile & Walsh, 1999). That said, we never stop realizing how much time we spend or how the content we view affects us. Let's face it, televisions are everywhere; in our homes, stores and sports bars. The fact is that television is the most popular form of mass media and this is because it has the greatest mass appeal, acceptance and is affordable. Companies exploit and use television as an outlet to market their products; they see TV commercials as an elaborate gateway that allows more and more companies to invest in artificial beauty enhancements to gain financially. W...... half of paper ......rtising, 23(2), 49-64.Monro, F.B., & Huon, G. (2005). Idealized images portrayed by the media, body shame, and anxiety about appearance. International Journal of Eating Disorders, 38(1), 85-90.Barrie, G. (2012). Media and appearance. The Oxford Handbook of the Psychology of Appearance, 455-467. Bessenoff, G. R. (2006). Can the media influence us? Social comparison, self-discrepancy and the thin ideal. Women's Psychology Quarterly, 30, 239-251. Yamamiya, Y., Cash, T. F., Melnyk, S. E., Posavac, H. D., & Posavac, S. S. (2005). Women's exposure to thin and beautiful media images: Effects on body image of internalization of the media ideal and impact reduction interventions. Body Image, 2, 74-80. Posavac, H. D., Posavac, S. S., & Posavac, E. J. (1998). Exposure to media images of female attractiveness and concern about body weight among young women. Sexual roles, 38(3/4), 187-201.