A long line of women fills a traditional-looking Catholic church. One after the other they pour into the tiny wooden confessional. In the bottom right corner, there is a box that says "The Ax Effect" and a picture of a can of Ax body spray. The women appear to range in age, from businesswomen to high school seniors, and come from all walks of life even though their faces are not seen. With hands crossed and head bent slightly at an angle. Their hands are full, perhaps showing a time crunch during their busy days. The crowding in the small sanctuary appears slow and tiring. Are these women reluctantly waiting to spill the beans on a night to remember or are they trying to get their hands on the priest who bought the wrong body wash? Their stance is rigid and it is unclear whether they feel rushed to be there or to leave. The light pours into the room like a spotlight and gives the clothes soft tones. The position of the confessional and the inclination of the row of women lead the eye towards the kneeling women and directly towards the ax jar. The minimalist use of typography and graphics keeps it that way ...