Advertising broadcast every day on TV, is there one that effectively convinces the public to include the product in their shopping list? What successful elements of the advertisement make it memorable? The Ford Fiesta "This is now" and Kia Soul "New way to roll" ads are good examples. However, the "Style never goes out of style" commercial for the 2014 Toyota Corolla is not effective enough, it does not convey enough information and benefits of their "This is now" product which aired in 2010, designed by the creative team Andy Bird and Sue Higgs with Camilla Herberstein of the David and Goliath creative agency in Los Angeles created the award-winning “New way to roll” advertisement. These two commercials successfully attracted consumers' attention and made their products known by using attractive songs, interesting and well-organized stories. focusing on the target consumer. Toyota Corolla: "Style Never Goes Out of Fashion" created by director Andreas Nilsson of Biscuit Shows five different types of Corolla models in different eras and surrounded by period-appropriate dancers and music. This commercial is not successful enough because it repeats history and announces its own brand. The energetic music of the first commercial "This is now" successfully attracts the consumer. Schwab's "The Mole Man" music expresses the feeling of young, passionate and modern. After finishing the commercial, many viewers start trying to find out the title of the song. Nearly another third of listeners who start listening to this song are deeply affected by the Ford Fiesta commercial. A large part of the public believes that the film even helps to show the essential elements of “The Mo...... middle of paper ......et consumer. Their target would not be the elderly, they don't pay much attention to fashion culture when buying a car; It would not be reasonable for their target to be young people who think that repeating the broadcast of expired social components is repeating nonsense; Furthermore, their target would not be adults who care about safety, efficiency and practicality. Without having the target consumer, it is difficult to create effective advertising. There are several elements necessary to form a good commercial, especially the music, the plot and the decision of the target consumer. The “This is now” commercial for Ford Fiesta and “new way to roll” for Kia Soul do a great job on these expectations and help their products to be well known. “Style Never Goes Out of Style” provides an almost textbook case of mistakes to avoid when contemplating your campaign.