Although there are local stations that could potentially reach the target market, these consumers do not tend to use this media channel very frequently due of their active and hectic lifestyle. Furthermore, the price of using this strategy would be prohibitive when compared to other strategies that have a greater potential to attract consumers to the local area. SNHU Pet Supply Store should focus its Farm to Bowl strategy on local promotion that highlights product features. That said, this approach may be worth considering as the product expands into a larger geographic area