AMC's hit television series, Breaking Bad, has a lot to boast about. After the pilot first aired in 2008, thousands upon thousands of people around the world quickly jumped on the Breaking Bad bandwagon. Six years and millions of dollars later, the show is still on the “number one” pedestal. As viewers began to anticipate the final episodes, the Breaking Bad publicity crew came out with a spectacular advertisement that was certainly able to up the ante for the latest chapter in the empire known as Breaking Bad. This announcement actually got everyone riled up about what was to come. They wanted people to get in on the action by tuning into AMC, and this chilling ad, with its use of bright colors, font style, and purposeful posture, did its job of instilling a twisted kind of anticipation nationwide. As many know, bold and bright colors can go a long way for an ad that aims to attract attention and attract attention. This ad seems to take a sharp turn from the common belief that big, bold colors are the only surefire way to make an ad eye-catching. That being the case, you might be wondering why this particular ad doesn't take full advantage of the shimmery pigments and exciting color combinations. It takes a different, but tasteful approach, with the choice of incorporating color proving very effective and much more suitable than sparkling glitter. This ad is quite simple: it shows a grayscale image of a man standing in the middle of barren land. There is nothing else to this image other than the quote "Remember my name" on his stern face. At first glance, the eyes are automatically drawn to the striking and very impressive yellow that stands out against the dark tones of the background. .... half of the paper ...... the few words provided arouse curiosity. There is truly an irresistible power that radiates from this advert so much so that it forms a lingering question mark in the minds of its viewers. A void is formed that can only be filled by watching the show. The subtlety of this announcement is what ultimately creates its strength. Successfully builds curiosity and anticipation. With overall information retention, this Breaking Bad ad is able to reach a much larger audience. An audience so vast that no one is exempt from a rapid descent into the world of crime, cartels and methamphetamine. Works Cited Gilligan, Vince. "Pilot." Breaking Bad. AMC. New York, NY, January 20, 2008. Television.Fowles, Jib. “The Fifteen Fundamental Appeals of Advertising.” Eds Michael Petracca, Madeleine Sorapure. Common Culture: Reading and writing about American pop culture. Boston: Pearson, 2012. 54-72. Press.