This device may not seem that great, but it doesn't lack in effectiveness. Logo is the use of facts and statistics in a piece used to appeal to the audience's logic. Obama says, “After Connecticut passed a law requiring background checks and gun safety courses, gun deaths dropped by 40% to 40%. Meanwhile, since Missouri repealed a law requiring extensive background checks and purchase permits, gun deaths have increased nearly 50 percent higher than the national average” (Barack 21). The use of this statistic was the most powerful argument made by Obama in his speech as it had demonstrated the effectiveness of gun control. Although conservatives believe that gun freedom helps prevent tragedies, this obviously poses a different perspective. Gun control can significantly reduce the murder rate by using