IndexIntroduction 1Online stores, logistics and the last mile problem 3Accessibility and availability of the e-commerce platform 6Efficient and rapid customer response 8Conclusion 10References 11IntroductionOnline stores are an alternative to methods traditional purchasing methods, but do they solve product availability issues feasibly and are traditional purchasing methods preferred over online shopping? Morris, B (2013) points out that more consumers prefer online shopping as 70% of 3,000 online shoppers surveyed in a February 2013 study by United Parcel Service Inc. (UPS) say they would prefer to buy online from their retailer favorite. This can only lead us to understand that a relatively large number of customers choose to satisfy their needs in an online platform. At first glance, it may be possible to speculate and assume that the reasons why many of these customers choose to follow this path stem from qualities that include but are not limited to ease of use, reliability, platform availability, and accessibility as e-commerce platforms are accessible and available all year round, only as long as Internet access is available (Gao, NA). It is correct to investigate these qualities and strive for the possible relationship they might have with a term such as customer satisfaction, which may be I answered prematurely if such terms describe the advantages offered by online platforms. Unlike those found in traditional purchasing methods. Furthermore, Morris, B. (2013) showed that UPS (a logistics and package delivery company) had an overall positive customer satisfaction score of 83%, which not only explains why the “back end” of the online shopping experience...... middle of the paper ......s.com/sites/ashoka/2014/02/17/6459/ [Accessed 29 April 2014].6. Gao, J. (NA) “Introduction to E-Commerce” Computers, ISE College of Engineering, Information and Systems Engineering, San Jose State University. https://www.uop.edu.jo/download/research/members/introduction.pdf [Last accessed April 29, 2014]7. The World Bank. (2013). “Internet users (per 100 people). http://data.worldbank.org/indicator/IT.NET.USER.P2 [Accessed 29 April 2014].8. Price Waterhouse Coopers. (2012). “10 Myths of Multi-Channel Retail.” http://www.pwc.com/gx/en/retail-consumer/retail-consumer-publications/global-multi-channel-consumer-survey/country-snapshots.jhtml [Last accessed April 29, 2014].9. Weinstein, R. (2005) "RFID: A Technical Overview and Its Application to the Enterprise", IEEE Computer Society, IT Pro. http://www.cs.sunysb.edu/~jgao/CSE370-spring07/RFID. pdf [accessed April 29, 2014].