An example of ethics in the Grant Park victory speech is when he said "I would not be here tonight without the unwavering support of my best friend of the last sixteen years, The Rock of our family……..I miss them tonight, and I know that my debt to them is beyond measure.” This example develops Ethos because he talks about his personal life, he is letting the audience know what his life looks like He tries to connect with them by sharing a little about his personal life what other presidents have not done