In their journal "The Link Among Information Technology, Business Models, and Strategic Breakthroughs: Examples from Amazon, Dell, and eBay," Chris Kimble and Isabelle Bourdon state, "eBay's strategy rests on three main pillars: making the auction process more efficient, cultivating relationships and developing dialogue with users, as well as establishing a climate of trust and security for all involved"(65). With the help of IT; eBay has gotten to the point where customers can navigate the website seamlessly. Customers can now go online and type in the name of a specific product and it will bring up that product directly instead of having to choose to search through all the different categories to find a product. eBay also offers several shipping and payment methods. As for shipping, you can choose between regular shipping or pay a little more and choose between two-day shipping or overnight shipping. Some products offer free shipping. eBay offers a different payment method than other e-commerce businesses called PayPal. Bourdon and Kimble state in their journal:To further strengthen trust, eBay has developed applications designed to make transactions more secure. For example, the PayPal system ensures the security of payments from sources such as credit cards or checks drawn on a bank account; PayPal can be used as a means of payment for e-commerce or simply as a means of transferring money between two users.