There are many similarities and differences between the marketing strategy of Business to Business organizations and that of Business to Consumer organizations. Similar items require a comparable marketing strategy. However, there are also drastic differences and they need to be approached very differently. The common element is customer service and recognition of what the end consumer needs. Staying mindful of meeting and exceeding customer expectations is what makes or breaks a marketing strategy with any business and these types of organizations are no exception. As with any business, the marketing strategy depends on who receives the marketing message. Business to Business sites cater directly to other businesses. This could come in the form of products or services. For example, business to business typically targets entrepreneurs, managers and decision makers. This could be in the form of training, consultancy or real products. The marketing plan would vary based on the product or service being sold; however, the goal of marketing would be to increase efficiency, productivity, and overall profitability. Often, B2B organizations work diligently to build relationships and reporting with customers as part of their marketing strategy. This relationship can often be the deciding factor when partnerships are established. Another interesting aspect of B2B marketing is the eye-catching advertising that can be found with B2C organizations absent. For example, B2C websites hope to capture the attention of their customer base in a similar way to a retail store. This could come in the form of sales banners or flashing links for special offers. B2B organizations also want to entice and sell to their audiences; however, the simplicity and efficiency may surpass the flashing toolbars and bright colors often found on B2C websites. The B2B seller tries to differentiate itself from the competition by advertising the value of its goods or services in the target market as something that will save the market. to buying companies a large amount of time and money. This is achieved by automating the supply chain as much as possible. This can be achieved through traditional methods of offline advertising, such as trade shows and field sales, along with websites that only provide customers with access to their accounts and inventory. Additionally, email marketing and other communications using supply chain channels are effective. (Tron, 2004)