AbstractMarketing techniques have considerable potential for America's leading fitness and weight loss platform. The introduction of this new service will shed light on the underlying problem faced by America's youth today. This article will explore the innermost aspects of our new organization by describing new services and examining the importance of marketing to the success of the organization. The SWOTT of this organization will be analyzed in order to determine the best market research approach and a well-developed marketing strategy and procedure to successfully introduce this new service. As America's leading fitness and weight loss platform, Bally Total Fitness is the largest and only nationwide commercial operator of fitness centers in the United States, with nearly 390 facilities and 30 franchises and joint ventures located in 29 states, Mexico , Canada, Korea, China and the Caribbean (Bally's Corporate Website, 2006). One of the reasons for Bally's dominance and success in the fitness industry is due to successful marketing strategies and campaigns. For example, the company does substantial work in evaluating growth opportunities by reading the market opportunities ahead of them. The company also evaluates growth with market strategy tools. For example, Bally also offers a unique platform to distribute a broad range of apparel, nutritional products, fitness-related items and services targeted to active, health-conscious adult consumers, as well as to market its Internet-based nutrition. and weight management program (Bally corporate website, 2006). Additionally, Bally brand nutritional products are sold in approximately 7,000 select retail, grocery and pharmacy locations... middle of paper... from http://www.my-gym.comMy Gym Children Fitness Center (2006), Reduction of diabetic risk in children. Retrieved April 10, 2006, from http://www.my-gym.comMy Gym Children Fitness Center., (2006), Preventing Teenage Obesity, Retrieved April 10, 2006, from http://www.my-gym.comBally's Website corporate Total Fitness, (2006), Investor Relations: Company Profile, excerpted from the World Wide Web and http://phx.corporateir.net/phoenix.zhtml?c=97646&p=irol-homeProfile&t=&id=& on the 11th April , 2006.Market data Enterprises Inc., (2005), U.S. Weight Loss and Diet Management Market (8th Edition), Report No. FS22 February 2005/307 pages, retrieved from the World Wide Web at http://www.mkt-data -ent.com/studies.html on 11 April 2006. Terra Wellington website, (2005). Fitness trends to watch. Retrieved from the World Wide Web at http://www.terrawellington.com/Column2005