Hgghcompany is looking to expand its portfolio into the energy drink market. Energy drinks were still a new concept at the time and were just what Dr. Pepper Snapple Group, Inc. needed to grow the business. The idea for expansion arose as part of a company strategy to focus on opportunities in high-growth, high-margin businesses (Kerin 91). Expanding into other thirst quenching areas will actually increase the company's growth and presence. Introducing a new product under the company name can have some negative effects on the company. To develop a new product, the focus and resources of other thriving brands will be stretched thin to produce another drink that may or may not work well. Red Bull was the first energy drink to be developed in the beverage market. After seeing Red Bull's success, other companies have attempted to reinvent the wheel, but have yet to have the same success as energy drink pioneer Red Bull. To market the new energy drink, Dr Pepper Snapple Group Inc. must identify who the product is intended for. will attract and how to reach consumers. This time and effort would not have been a lackluster attempt to increase the value of the company. To develop an advertising campaign the company would need to waste resources on adequate media exposure. There are an estimated 43 million energy drink consumers in the United States (Kerin 100) to make consumers forget about competing products, something no other company that copied Red Bull's innovative business move has done. To reach the heart of the consumer, the product must be reasonably priced, but attempting to be the low-cost leader could project the idea of ​​a cheap product. Alternatively, Dr. Pepper Snapple Group Inc. could redirect… half the paper. ...... Ingredients in energy drinks raise public health concerns. Energy drinks are known to leave users with cognitive impairments and a sense of dependency (live science). Students often drink energy drinks to help them study for exams, and once they see how the flavored energy booster helped them stay awake to meet a deadline, they tend to go back to energy drinks the next time they're faced with a challenge. hard work program. Should Dr. Pepper Snapple Group Inc. successfully introduce a healthy energy drink that provides the body with chemicals that help restore well-being? The answer is yes, this would be the new innovation the company was looking for to enhance its brands and take the company to the next level compared to the competition. Nowadays everyone is consumed with being healthy because they lack energy if the body does not receive physical activity.