My contests will be other stores in the area that sell the same items or services as my store. I will have to compete for clients and resources. If I don't have enough money, I won't make enough profit to sustain my store's survival. I need to make sure there are items in my store that are cheaper than others. More people will come to my shop, which means I'm making a profit. The prices of my products must be reasonable, higher than the price I purchased them for and, if possible, lower than those of other stores. This will ensure the survival and growth of my store in the first year. To promote my business, I have to distribute flyers and put up posters from time to time to make sure more people know about my shop. With repeat customers I will also include personal selling. For an instant, I will sell a unique pen that I don't sell in my shop to a regular customer, I will make him feel special, trusted and interested. This is a good way to stay regular