Microsoft Corporation is the largest software and hardware company in the world. It is famous for Windows, Office and Xbox. Microsoft Mission Statement: Accessibility makes it easier for everyone to see, hear, and use technology, and customize their computers to meet their needs and preferences. For many people with disabilities, accessibility is what makes using computers possible. Microsoft products: • Windows • Xbox • Microsoft Health • Windows Phone • Internet Explorer • Microsoft Office • Visual Studio Microsoft is a joint-stock company, which Microsoft has its headquarters ____________________ USAMicrosoft Strengths: The brand itself is huge. Microsoft is the world's leading software and hardware company. It has one of the easiest operating systems to use and also the easiest operating systems to install. Because of the ease of use, people may choose Windows over other software giants like Apple or Linux. The software that works on Xbox One and 360 is similar to Windows-based software, and due to the simplicity of the software, programs and features of the software, people can choose Xbox over the competition like Sony's PlayStation or Nintendo Wii U Another strong point of Microsoft is the price. Windows-based PCs, prices can start from $199 to over $5999 (alienware). Cheap laptops can have great quality at a great price, for those who can't afford expensive laptops. While really expensive laptops are designed for hardcore gamers or powerful graphics design. Microsoft bought several companies such as Skype (8 billion) and Nokia, managing to bring back to life a company that had almost gone bankrupt. Now Microsoft owns some of the paper… that has fallen out and now that they are giving away one more product for free, it has increased Xbox One sales by 96%. Microsoft has had many designs that were leaked before and then copied by other companies. Microsoft has also been sued a few times in the past. PESTPOLITICAL: There are very few Microsoft stores in America. Microsoft needs to open more stores across America, as each state has one or more Apple Stores. But not only does Apple have its own stores in America, but Apple has its own stores all over the world. Microsoft also needs to think about this and plan to open more stores around the world. National and international activist and pressure group: they do what pressure groups in the sector do. Taking for example, Microsoft has to copy similar ideas from Google or Apple, yet not be sued for it. Or try reinventing the technology, like they used to.