Customer centrality in McDonald's marketing McCarthy (1978) defines the classic 4P model, including product, price, place, promotion. Well, Cowell (1994) suggests two more Ps, people and process, and Boom and Binter (cited by Donnelly and George, 1981) add a further P, physical evidence. We can analyze what McDonald's has done in marketing mix aspects to ensure customer centricity.  Products Brassington and Pettitt (2005) suggest that product covers everything to do with the creation, development and management of products. It's not just about what to produce, but also when to produce it, how to produce it and how to ensure it has a long and profitable life. The aspect includes new product development, product management, product features/benefits, branding, packaging, after-sales service. McDonald's is always looking for something new, like Big Xtra, McRib, Salad Shakers and so on. ON. The place that invented the Big Mac and chicken nuggets is always coming up with new things, usually pretty good. They make holiday smoothies, like the shamrock smoothie in March. Yum! They are also the first with the Value Meal, which is indispensable, and the Happy Meal, which has satisfied children and their parents for decades (Epinions, 2000). Most of McDonald's products are food and drinks. We can see customer centricity in McDonald's product range. They provide different range of products for customers in different countries, for example, in Western and American countries, the most popular ones are french fries, beef burgers and milkshakes. Well, in some Asian countries the taste is different.