When Alexander Graham Bell invented the telephone in 1870, I'm sure he never expected the telephone to transform into smartphones like the iPhone just over 200 years later. The introduction of the telephone into homes changed the way society communicated. Gone are the days when you had to write a letter, or visit a neighbor, simply to communicate. The social change was much bigger than the technology behind the telephone itself; has changed the communication landscape. As the telephone evolved into rotary dial telephone, then into push-button technology, the means of communication did not change much after that, until the invention of the cell phone. The mobile phone has freed the user from the bonds of their home and office. With the advent of the mobile phone, consumers can be reached anywhere, at the supermarket or around the world. User demands on mobile phone developers have taken smartphones like iPhones to new heights, becoming a new form of commoditization. With the introduction of the Internet on mobile phones we have a completely new information portal at our fingertips. The smartphone is not just a mobile phone, but has replaced the need for many items such as cameras, home landlines and sometimes even your wallet. As technology has advanced, society's demand for technology has also grown. As smartphone innovators create and modify technology, they must keep the end user in mind. The average consumer no longer looks for a phone solely for making calls, but most users expect the phone to do more. Consumers want smartphones that can access the Internet and have the ability to use apps. Phone designers don't just try... the medium of paper... the moment of photography." Photographs 5(2):203-221. Kline, Ronald and Trevor Pinch (1996) "Users as agents of change Technological: The Social Construction of the Automobile in the Rural United States", Technology and Culture, 37/4 (The Johns Hopkins University Press):763-795Novas, Carlos (2013). Conference: The Social Construction of Technology. ANTH/SOCI 2035A , Technology, Culture and Society.Palenchar, Joseph (2008). "17% of Households Cut Landline for Cell Phones TWICE: This Week in Consumer Electronics 23(20):16-16 .Smith, Merritt Roe (1994). “Technological Determinism in American Culture,” in Merritt Roe Smith and Leo Marx (eds.), Does Technology Drive History? , Pelle and Patrick Vonderau (2012). Data in Motion: The iPhone and the Future of Media (New York, NY: Columbia University Press).