Marketing Definition Every business depends on an effective marketing program to meet customer needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing team must consider customer values ​​and satisfaction before considering offering a product. Marketing is part of our everyday world and can be perceived anywhere and at any time. At any given time, everyone has been exposed to different types of marketing or advertising depending on their personal needs, such as television commercials, radio, Internet, etc. Another definition of marketing is the "selling of products or services: the business activity of presenting products or services in such a way as to make them desirable" (MSN Encarta). However, according to (Kotler & Keller, 2006) the formal definition of “marketing is an organizational function and set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its shareholders". "(Kotler & Keller, p.4). According to these definitions, marketing must cover customer needs and at the same time sell products to increase future revenues. However, marketing is broader than simply selling a product. Furthermore , marketing activities are all activities associated with identifying the particular wants and needs of a target market of customers, and then satisfying those customers better than competitors. This involves doing market research on customers, analyzing their needs and then make strategic decisions about product design, pricing, promotion, and distribution In other words, if a company develops strong marketing… middle of paper… …the company will have a better scenario than customer needs and requirements. All marketing standards and principles help the company's profits and will enable shareholders to benefit from high dividends in the long term. It's time to take a fresh look at the definition of marketing. Advertising Age, 75(8), p-16.Dubrouski, D. (). The importance of service marketing for organizational change from a Slovenian perspective. Retrieved September 11, 2005, from http://www.utdt.edu/congresos/empresarial/papers-ama/047.pdfKotler, P., & Keller, K. (2006). Defining marketing for the 21st century. In (Ed.), Marketing Management (12 ed., pp.). Upper Saddle River, NJ: Pearson/Prentice Hall.MSN Encarta (). Definition of marketing. Retrieved September 11, 2005, from http://encarta.msn.com/dictionary_18616284551prevpage.html