Celebrities promote their products on television, newspapers, magazines and it seems that people cannot live without clothes, watches, latest fashion suits, game consoles/games and other super expensive items for the working and middle class. David Kendall (professor of sociology at Baylor University) explains in his article “Framing class, Vicarious Living and Conspicuous Consumption” that the media glorifies the upper class and that it basically invites the poor and rich to imitate the upper class by purchasing the products they sell. Kendall states in his article that “intensive television viewing leads to higher spending rates and lower savings, presumably because it stimulates consumer desires.” (Kendall 317). This quote is extremely true: the more a person watches television, the more likely they are to fall in love with the advertising that is displayed. The saddest thing of all is that most people will buy these products displayed by celebrities and will be left without money to pay rent and food to feed themselves. Limiting the media will solve social inequality in a more personal way: we will not constantly feel inferior to others because of their wealth.