Mall Management Strategies The mall management strategy I would talk about is based on the basic idea of ​​interdependence between the mall and the retailer. It focuses on the business benefits that can arise from collaborative business management between mall developers and retailers. This is not to say that the association between these two parties does not exist in the current scenario. Mall developers and retailers collaborate, but this collaboration has not been formalized and, even when it is, it is rather sporadic in nature. Therefore the whole focus of this article is to suggest a structured and formal way of collaboration between the retailer and the mall. This concept is a whole process of improving customer traffic, sharing costs, and increasing profit margins. Strategic Perspectives Burden Sharing - Collaborative Management If we look from the customer's point of view, there are two main benefits that every customer seeks when shopping in a mall. One is an overall experience and the other is a whole variety of products under one roof. These two expectations cannot be satisfactorily met by either the mall developer or the retailer. But if roles are clearly defined and everyone develops a core skill, then fantastic synergy can arise between the two parties. The mall and the retailer should come up with a strategy where the mall focuses on improving the overall experience and the retailer focuses on providing a good variety of products. To formalize this association, there should be a clear definition of expectations and, above all, profit sharing. To summarize, the nature of the collaboration would be: • Redefining the relationship between shopping centers and retailers. This is no longer the tenant-landlord relationship that traditionally existed. Both must see each other as partners or associates, where the growth of one party is highly dependent on the other. • Shopping centers and retailers work together to offer customers a complete experience. This complete experience would include products that offer good value for money on the one hand and attractive entertainment on the other. • Through mutual discussions, the collaboration strategy is defined and core areas of expertise are identified. Everyone tries to improve and perfect the specific area of ​​expertise. For example, the mall developer might take responsibility for organizing promotions, while the retailer plans merchandise based on promotion requirements. Attract customers