Alcohol AdvertisingMillions of Americans suffer from the effects of alcohol and drug abuse. It can shatter lives, hold families back and rob people of their dreams for the future. Once alcoholism or drug addiction begins, an individual's problems not only do not disappear, but his or her mental well-being and physical ability continue to decline due to the immediate and long-term adverse effects of drug abuse. drugs and alcohol. Is it true that advertising increases alcohol consumption, which in turn increases alcohol abuse? No, it's not. No concrete evidence has been identified, either from scientific research or practical experience, that this theory of advertising is correct. The US Department of Health and Human Services, in its report to Congress, stated that there is no significant relationship between alcohol advertising and alcohol consumption. (Hanson, 1997). It does not recommend banning or imposing further restrictions on advertising. I believe that instead of increasing total consumption, advertisers' main idea is to encourage consumers to switch to their brand and build brand loyalty. The retail value of beer produced annually in the United States is approximately $50 billion. (Hanson, 1997). If an advertising campaign increased its market share by 1%, its sales would increase by $500 million. (Hanson, 1997). However, if the total beer market increased by just 1%, a brand with a 10% market share would see only a $50 million increase in sales. (Hanson, 1997). The main argument against alcohol ads on television is that they appear to "normalize" drinking in the minds of young viewers. To the extent that ads can play a positive role. (Hanson, 1997). The nature of alcohol advertisements in... middle of paper... other treatment methods that may be used as part of the rehabilitation process include: inpatient, therapeutic communities (highly controlled, drug-free environments), and outpatient programs. Everyone understands that alcohol addiction is the "disease". Unlike the flu, addiction is the disease hidden by the affected people themselves. We all know that the sooner you admit you have a problem, the sooner you can receive treatment. References: American Psychiatric Association (1999). Substance Abuse & Addiction. Retrieved June 1, 2005, from www.open-mind.org/News/DA/20.htm Crossing Recovery Centers (2001). Facts about alcohol and drugs. Retrieved June 1, 2005, from www.crossingsrecovery.com/pages/factson.htmlHanson, D. J., (1997). Alcohol advertising. Retrieved June 1, 2005, from http://www2.potsdam.edu/alcohol-info/Advertising.html