If you are not sure of yourself, you hinder your decision with doubt and all your choices will be filled with uncertainty and an overabundance of caution. I know several small to medium sized companies who sometimes just had to stay on their heels and decide to have faith in their business and face the big competition. Usually the people who are crazy enough to think they can change the world are the people who actually do (jobs). Sometimes self-confidence is simply the belief that things will work out and that your employees will get the job done. As long as managers set a good moral example, I believe self-confidence is a good thing. This flows directly into risk taking; you can take risks that aren't harmful to your business or the people you come into contact with, generally a small risk is good for everyone. Small risks like stocking a new product or hiring a new employee are inherent risks of every business. Saying that you have to be completely risk averse to be a moral being is ridiculous. MacIntyre simply says that these traders are more likely to take risks, but some risk will always be necessary. Confucius understood that “Life has its risks”