Managing Research Design IntroductionCoffee Time is a coffee shop chain popular in North America and Europe. It purchases and roasts some of the world's finest coffee beans and sells a variety of blended coffee drinks and snacks. Recent trends in the global coffee market have brought new products and this has enabled Coffee Time to identify India among other South Asian economies as a prospect to introduce their product. Has Coffee Time developed a research project to help them identify the cities Coffee Time should enter, the target segment and what revenue to expect per outlet? Based on previous experience, Coffee Time will follow a two-stage market involving secondary, primary and experimental research (University of Phoenix, 2008). This document will distinguish between knowable and unknowable data, as well as secondary and primary data, putting Coffee Time on the correct path in choosing locations for business expansion. This paper will examine the limitations of some data by explaining the validity and reliability of using data managers. This paper will address several research constraints and provide Coffee Time with several sampling methods to use. Determining Corporate Headquarters in India Before an organization expands or acquires another company in a foreign country, Coffee Time managers must research the country to uncover any material differences and incompatibilities. exists between the United States and Indian cultures. Comparative advantages that exist in India, Coffee Time must take advantage of them. Coffee Time wants to expand the business of exotic flavors of regular coffees in India. After deciding in which city to open a cafe, the company will need information on the city's population by age, gender, monthly income and education level. Managers must continue to research if the company is to succeed in the global economy. Managers must have sufficient research skills to work with search specialists and be able to know what is searchable. “The managers of tomorrow will have to know more than any manager in history. The research will make an important contribution to this knowledge. Managers will find knowledge of research methods useful in many situations” (Cooper & Schindler, 2003, P. 24). Considering the research conducted in India, Coffee Time can narrow the field to include Mumbai, Delhi, Ahmedabad and Bangalore which have good economic growth and good location. Deciding on the location by throwing a dart on a map would be disastrous for any company.