The impact of culture on marketing strategies can be explained by taking the example of Disneyland, launching Euro Disney and maintaining its tried and tested standard formula with the assumption that customers would search the authentic Disney Experience. But shortly after launch, Euro Disney was declared a failure. Among the many reasons attributed to Euro Disney's failure, one that clearly stood out was Euro Disney's lack of localization of the brand experience. Euro Disney followed the brand's policies to the letter: English-only instructions, a ban on wine consumption in the parks, high ticket prices, and standardized merchandise and food products. This has resulted in widespread dissatisfaction among customers. But Euro Disney was simply following the golden rule of branding: consistency in brand elements. These examples illustrate the consequences of culture on brands. In all three examples, the brands were global brands with operations in multiple markets. Nokia and McDonald recognized the different needs of customers and adopted the brand based on customer preferences. Dis...