Industry and Market Analysis Market Needs The first Lululemon store was initially created as a place where people could gather to learn and share lifestyle ideas healthy. As the company expanded, Lulu could no longer address every individual who walked into the store with the mindset of healthy living. At this point, the company shifted its focus to training its employees who could positively influence everyone who entered the stores. The thinking and reasoning that led to the first Lulu store continued as the company grew. He continued to target active people by pushing everyone towards a healthy lifestyle. Its main target market is young women, between 15 and 34 years old, belonging to the middle-upper classes. One of Lulu's flagship products is yoga pants, which along with most products created by Lulu, are made to be worn during physical activity. The style and fit of this clothing helps both men and women look good while exercising, this leads to an increase in self-confidence and self-esteem. On the other hand, the form-fitting material incentivizes people to stay active and eat healthy to fit into the apparel offered by Lululemon. In recent years, Lulu has expanded its target market to include active males. The same material is used in men's products, so male consumers benefit similarly to female consumers. Industry Environment Lululemon is a sports company that operates in the apparel industry and more specifically in the retail sector of the economy. The apparel industry is a multi-million dollar industry dedicated to producing and selling products for consumers to wear. Lululemon produces various athletic apparel for both men and women, including those for exercise...... middle of document ......n/age/data/2011comp.html>"When it comes of sport, kids think they can dance." The Sydney Morning Herald. Np, nd Web. December 3, 2013 "SBRnet | Sports Business Research Network." SBRnet | Sports business research network. Np, nd Web. December 3, 2013. Barnes PM, Schoenborn CA. Physical activity among adults: United States, 2000. Advanced data from vital and health statistics; NO. 333. Hyattsville, Maryland: National Center for Health Statistics. 2003.Kilpatrick, Marcus, Edward Hebert, and John Bartholomew. “College students' motivation for physical activity: Differentiating men's and women's motivations for sport participation and exercise.” Journal of American College Health 54 (2005): 92. Mintel. Network. 4 December. 2013.