The product will begin to be sold in home maintenance stores in urban areas to attract its original target market. As the product continues to grow, it will become more widely available in stores frequented by everyday consumers. Once the product is successful in this market, it will be sold in any store nationwide where you could likely find a lawn mower. The pricing strategy will start quite high for this product upon its release, in order to attract a more selective audience such as members of the upper classes of urban society. Once the product is successful in this market, there will be the development of further variations of the product that will allow some models, with fewer features, to be sold at a lower price to attract members of society less willing to pay the high asking price for the top of the range version of the