Introduction: Social Media: Boon or Doom? As social media's horizon has broadened, several organizations and businesses have seen how online communication can make or break their reputation. Crisis management and public relations practices are being tested, and various new ways of managing online communications with stakeholders are being tested and created. Although traditional ways of communication and media practices tend to remain useful and more effective than new ones in social media. Facebook, Youtube and Twitter are the growing social media sites and provide some growth in the relationship between stakeholder communicators and marketers who need to carefully use discreet ways of communication. This is necessary since any kind of difference could create a negative impact on the company's reputation or brand image. The best example might be the case of Nestlé vs. Greenpeace. Nestlé, which is one of the world's largest manufacturers and suppliers of food products, is always involved in numerous issues related to environmental issues, use of ingredients in products, economic issues and import and export. Greenpeace has attacked some of them with the hope of improving the company's practices and turning it into a green company. One such accusation is the use of palm oil on Mars, which has caused mass deforestation in Indonesia, and with the help of social media (Facebook and Youtube) this controversy has been put online for the world to know . Nestlé's irresponsible act of purchasing palm oil from Indonesia led to the downfall of its brand. Later, at the request of Greenpeace and other activist groups, Nestlé had to change its sources of supply, which would not have been possible without the help and constant questions about... middle of paper... In short. “Actions are better than words” is a famous saying, but it won't hurt anyone by simply speaking up and admitting your mistakes and taking full responsibility for your wrong actions and accidents, this would help you regain your lost reputation. Nestlé and Greenpeace The disaster has shown the world how dangerous it can be to ignore social media and use inexperienced staff to handle these critical situations. He taught every reputation and crisis management team to adapt traditional ways of managing social media. It is not necessary to have a good social media presence but to have a well-managed and well-planned social media presence, although the rules of engagement may be different. Finally, it is very important to be discreet and careful when handling these types of issues as they could lead to negative marketing and loss of reputation or goodwill..