Topic > The impact of online social networks - 987

Twitter, Skype, Facebook these are just some of the online social networks that we use every day and which have made connecting with others easier than in the past. A social network is a structure composed of individuals or organizations linked by one or more specific types of relationships such as friendship. Although traditionally handled with person-to-person contact, it is now more popular online through social media networks such as Facebook and Skype. There are millions of people with very different personalities looking to develop new friendships or simply join a group to share information on these websites. In July 2011, Facebook, which continues to be the most popular social network, had 750 million active users compared to February 2009, when it had only 175 million. Given the ubiquitous presence of online social networks, it is not surprising that they have revolutionized society through communication that provides quick access to information, providing a platform for socializing with different cultures and thus transforming the world into a global village. Social networking websites are useful for those who are willing to meet new friends to be introduced to new cultures thus become diverse and well-rounded individuals. “Social Networks have crossed another milestone” states Sengupta (2011) in his article, and with an increase in subscriptions to online social networks, it is just a sign of how these websites have transformed not only the lives of ordinary people but also communication and socialization. With more and more individuals joining online social networks, the global village of these networks will continue to expand and with this expansion, socializing will be… paper medium… employee recruitment. The online social networking revolution has only just begun, and with time we can only wonder how much better it will get. Works cited Rutledge, P. (2008). The truth about how to profit from social networking. FT Press.Centola, D., Gonzales-Avella, J.C., Eguiluz, V.M., & San Miguel, M. (2007). Homophily, cultural drift and coevolution of cultural groups. Journal of Conflict Resolution, 51(6). Sengupta, S. (2011, August 26). Half of America uses social networks. The New York Times. Retrieved from http://bits.bloytimes.com/2011/08/26/half-of-america-is-using-social-networks/?ref=socialnetworking.MIT Sloan School of Management. (2011). Social network dynamics could help preserve global diversity. Retrieved November 1, 2011, from http://mitsloan.mit.edu/newsroom/2009-onlinecliques.php http://socialnetworking.procon.org/