The Chinese population believes that rhino horn can cure many diseases such as vomiting, snake poisoning, fevers and demonic possession (Blouin, 1997). Recently, the Chinese population claimed that rhino horn “has healing properties against cancer” (WWF, 2011). While there is no scientific evidence to support this claim, there has been an increase in demand for rhino horn. This, together with an attractive price ($60,000 per kilo) is a possible reason for this drastic increase in poaching (Zijlma n.d.). Last year, over 30,000 rhinos were killed in China due to these inaccurate opinions about the properties of rhino horn. Poaching is the hunting of protected animals for personal gain. It is an act recognized and persecuted for about a thousand years. Originally, poachers preyed on livestock for food. In modern society, poaching is a multi-million dollar business. Thousands of enthusiastic participants slaughter rare animals to sell various parts of their remains for large sums of money. This practice has endangered many species, but rhinos and elephants in particular have suffered the most damage. The common sense of a living creature has been an important factor in the fight against poaching. Randomly slaughtering elephants is only essential for obtaining ivory, as it cannot be purchased while the elephant is alive. After it has been killed, the ivory concentration technique involves the poacher decapitating the elephant on the basis that approximately 25% of the ivory is retained in the head. This gruesome execution of elephants simply to remove their tusks is a common sense violation of the rights of every living creature and the law as elephants recognize... middle of paper... preserve the species over Over the past decade they have accomplished steps are being taken to expand the rhino population, but this diligent work will be wasted due to the continuation and growth of poaching. It is believed that numerous national and global campaigns have been organized to raise awareness and education with the specific aim of combating rhino poaching. There are myriad speculations and discourses to attempt to reform and to reach an understanding of the connections that different societies have with creatures and further examine the development of the path in which creatures are seen in the human personality and therefore their current need for safety. Anyone can see it, despite the fact that South African conservation shops are more attentive to their surroundings and lawmakers have expanded security to protect rhinos. This is not enough.